Major Brands

Case Study: Major Brands

The Client

Major Brands is a leading Missouri distributor of premium spirits, wine, beer, and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated.

With offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau, Major Brands employs more than 600 people and serves more than 9,000 retail customers throughout the state.

Opportunity for Improvement

We were moving Major Brands inbound freight through a system of multi-pickup truckloads. Their shipments consisted of a variation of wine, spirits and beer shipping from ports, distilleries and manufacturers across the U.S. But, it wasn’t perfect.   

The multi-pick solution started to create a hassle with missed pickups and late deliveries on Major Brands’ purchase orders. “We had planned ship dates and our sales people worked off of delivery targets. With the fluid market for spirits, slipups started to impact our pricing, bottom line and overall customer experience,” shared Erin Evans, Inventory and Transportation Manager.

They needed to consider different options for their freight in order to operate with more efficiency and dependable timelines.

Solution Design

Our team members Michelle and Chris were on it. The short-term goal was a solution we could implement to solve the inconsistency of Major Brands freight shipping. Long term, we wanted to create a relationship that would provide value to Major Brands.

To do so, Chris, Michelle and the rest of our team worked together to design a tailored plan. We developed a plan with a mixture of LTL and multi-pick loads that focused primarily on the per case cost to the customer. Not only did this provide a lower transportation cost to the customer, it also allowed us to work within the confines and time restraints of Major Brands wide array of vendors. The result is a cost effective, time sensitive and economical approach to moving orders of all sizes.

Today’s Processes

Fast forward to the present and Major Brands doesn’t give their freight a second thought. They put their deliverables in our hands. That’s the part they like best. They just know things are going to happen as planned — the way a true partnership should work.

The new processes have allowed Major Brands to evolve and we have been in lockstep with them the entire way. They now work with less quantity and more brands. It’s all possible because we listened and leaned in. Technology is great, but we gave them so much more: personal attention and the freedom to concentrate on their business.

Today, they generate a purchase order, indicate Agforce for routing and copy us on the email. From there, it is just handled. The vendor reaches out when the freight is ready for pickup and Major Brands doesn’t have to think about it again.

“It is truly amazing. Agforce has removed the burden of our freight shipping unknowns. We can confidently make purchasing projections, a key in the retention of our business, and know things will deliver the way they are supposed to,” stated Erin. “And if there is a hiccup, Michelle and Chris are on it. They are always looking out for our best interests. The partnership is invaluable to us.”

If your freight shipping could use a personal touch, let’s talk. As an extension of your business, your objectives are ours too. Together, we can customize the right plan for you. Give us a call at 877.367.2324 or email us at inquiry@agforcets.com.