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Case Study: Major Brands

The Client

Major Brands is a leading Missouri distributor of premium spirits, wine, beer, and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated.

With offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau, Major Brands employs more than 600 people and serves more than 9,000 retail customers throughout the state.

Opportunity for Improvement

We were moving Major Brands inbound freight through a system of multi-pickup truckloads. Their shipments consisted of a variation of wine, spirits and beer shipping from ports, distilleries and manufacturers across the U.S. But, it wasn’t perfect.   

The multi-pick solution started to create a hassle with missed pickups and late deliveries on Major Brands’ purchase orders. “We had planned ship dates and our sales people worked off of delivery targets. With the fluid market for spirits, slipups started to impact our pricing, bottom line and overall customer experience,” shared Erin Evans, Inventory and Transportation Manager.

They needed to consider different options for their freight in order to operate with more efficiency and dependable timelines.

Solution Design

Our team members Michelle and Chris were on it. The short-term goal was a solution we could implement to solve the inconsistency of Major Brands freight shipping. Long term, we wanted to create a relationship that would provide value to Major Brands.

To do so, Chris, Michelle and the rest of our team worked together to design a tailored plan. We developed a plan with a mixture of LTL and multi-pick loads that focused primarily on the per case cost to the customer. Not only did this provide a lower transportation cost to the customer, it also allowed us to work within the confines and time restraints of Major Brands wide array of vendors. The result is a cost effective, time sensitive and economical approach to moving orders of all sizes.

Today’s Processes

Fast forward to the present and Major Brands doesn’t give their freight a second thought. They put their deliverables in our hands. That’s the part they like best. They just know things are going to happen as planned — the way a true partnership should work.

The new processes have allowed Major Brands to evolve and we have been in lockstep with them the entire way. They now work with less quantity and more brands. It’s all possible because we listened and leaned in. Technology is great, but we gave them so much more: personal attention and the freedom to concentrate on their business.

Today, they generate a purchase order, indicate Agforce for routing and copy us on the email. From there, it is just handled. The vendor reaches out when the freight is ready for pickup and Major Brands doesn’t have to think about it again.

“It is truly amazing. Agforce has removed the burden of our freight shipping unknowns. We can confidently make purchasing projections, a key in the retention of our business, and know things will deliver the way they are supposed to,” stated Erin. “And if there is a hiccup, Michelle and Chris are on it. They are always looking out for our best interests. The partnership is invaluable to us.”

If your freight shipping could use a personal touch, let’s talk. As an extension of your business, your objectives are ours too. Together, we can customize the right plan for you. Give us a call at 877.367.2324 or email us at inquiry@agforcets.com.

The Experience Makes a Difference

Great customer experience. It’s a hot topic right now across many industries, including transportation. But, how do you know you are getting the best experience? It may be a gut feeling, intuition, but let’s see if we can pinpoint some checklist items for a strategic evaluation. And, while we’re at it, let’s tackle why experience matters. It can be impactful to your business with consistent deliverables that free up your time. A great experience also means you have a business partner that is engaged in your success — and that equals a boost to your bottom line.

Ok, that’s all well and good, but what is a great customer experience?

Well, at its core it is convenience. Nothing about your experience with a vendor should be hard. With a 3PL that has created an exceptional customer experience, you should be walking on Easy Street. They’re going to excel at three things.

1. Communication

They will be in touch with you for anything that needs your attention in a timely manner. Communication will be proactive, and when you reach out, they will respond. You shouldn’t feel like things are murky or information is being withheld. Transparency will be apparent. Here are a few other things you should look for:

  • Honesty: It’s the foundation of trust for a true partnership.
  • A relationship: Is your communication meaningful? Can you feel a growing connection?  Do they care about your success?
  • Reliability: They should take ownership of what you task them with. If they cause you stress, move on. A great 3PL experience will be consistent and provide peace of mind.
  • Vision: Do they seem to have a plan for improving your business? Look for a forward-thinking partner that helps you move the needle.

2. Technology

Enhanced performance comes from the right technology. Your 3PL should be able to spot trends and make recommendations to keep your shipping on track and on budget. In addition, they will provide you valuable, real-time data.

3. People

The royal treatment from a 3PL means they will have great technology, but they won’t hide behind it. They will invest in the right people. Beyond the right people, they will make sure you are working with the individual that best matches up with your business. How will you know they make their people a priority?

  • Everyone you talk to is engaged. They take their time to understand you.
  • The 3PL invests in their team’s growth with training and education.
  • It’s not just lip service. They have the right people to execute the plan.
  • Employees are all rowing in the same direction. They are like-minded, focused on the same outcome.
  • You will feel like the center of the universe because the customer is at the center of everything they do.
  • They will take a holistic approach. Not only will they know your shipping inside and out, they will understand your entire business model.
  • Your representative will be collaborative — a true partner — because that is how their own team thrives.  

Summary

With a great customer experience you will find an evolving relationship that focuses on your long term goals. The attention you receive will not stop after onboarding, but rather it will build into something meaningful for your business. A great experience with a 3PL will foster growth with consistent processes driven by communication, technology and the right people. Now you should experience this: Agforce. You’ll find a true partner that acts as an extension of your business and in your best interests. Together, we can free up your time, get you peace of mind and grow your bottom line. Give us a call at 877.367.2324 or email us at inquiry@agforcets.com.

Diversification: Optimize Your Supply Chain

Diversification [dih-vur-suh-fi-key-shuh] noun: the act or practice of manufacturing a variety of products, investing in a variety of securities, selling a variety of merchandise, etc., so that a failure in or an economic slump affecting one of them will not be disastrous.

The economic slump referred to in the definition of diversification translates to supply chain as tight capacity. If you are only using an asset-based freight service high demand means, inevitably, you are going to face a disruption to your supply chain, impacting your company’s profitability.

When you diversify your freight providers by adding the right 3PL to your mix, you are getting access to capacity in any lane at any time, making your supply chain agile and adaptable. The result will be increased performance and better cost control throughout your supply chain.

Summary

Keep your options open. When you partner with a 3PL, they can help you find capacity that an asset-based provider may not have access to. Service is their product. With that mindset, they can help you build the perfect mix of capacity and cost control to optimize your supply chain.

Agforce can help you maximize efficiency and avoid disruption to your business. Together, we can deliver the right mix for a nimble, agile and profitable supply chain. Give us a call at 877.367.2324 or email us at inquiry@agforcets.com.